Canadian CANNAINVESTOR Magazine November 2017 | Page 170

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4.Invest in management continued

Subscribing to CannaInvestor Magazine and its Webinar series may assist you in selecting companies to invest in both for the short term and/or the long term. Our strategies to day speak for themselves and the fact that others weeks later parrot those strategies and metrics serves as third party validation.

5.Diversification

You likely have read more than once the importance of diversification. The old cliché “do not put all of your eggs in one basket” is often referenced to bring home the point Diversification in the Cannabis industry can be achieved by a number of means such as investing in:

•Proven companies supplying legal marijuana as well as

ancillary companies

•Geographical diversification including international

•Holding companies / merchant banks and streaming, etc.

•Hemp Companies – remember, this is expected to dwarf the

marijuana industry.

•Long term or Short Term and Short Selling etc

•And so forth

Diversification is often an excellent way to mitigate risk yet for many, investing in only one company is their own preferred approach. This is part of your risk tolerance.