Canadian CANNAINVESTOR Magazine November 2017 - Page 170


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4.Invest in management continued

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You likely have read more than once the importance of diversification. The old cliché “do not put all of your eggs in one basket” is often referenced to bring home the point Diversification in the Cannabis industry can be achieved by a number of means such as investing in:

Proven companies supplying legal marijuana as well as

ancillary companies

Geographical diversification including international

Holding companies / merchant banks and streaming, etc.

Hemp Companies – remember, this is expected to dwarf the

marijuana industry.

Long term or Short Term and Short Selling etc

And so forth

Diversification is often an excellent way to mitigate risk yet for many, investing in only one company is their own preferred approach. This is part of your risk tolerance.