Canadian CANNAINVESTOR Magazine May 2017 - Page 66

63

The 3 Biggest Challenges Facing the Cannabis Edibles Industry Today

It’s a common problem: our eyes are larger than our stomachs. We eye a piece of cake, the half-eaten bag of chips, a nice cold can of coca cola and we want it. A few pieces of cake later, and we start to regret the last few bites.

We’ve taken a bite too many.

The same happens with cannabis – in particular, edibles. Given that it takes longer to feel the “high” effects of consuming edibles, cannabis users can consume too much in one sitting. On average, studies show that you feel the effect of cannabis within minutes of smoking, with it peaking 20 to 30 minutes later, but you only feel the effect of cannabis in edibles 30 to 90 minutes after eating, with it peaking two to four hours later. The result? Too high, too fast (accompanying negative side effects can include nausea, dizziness, or worse).

Overconsumption

Overconsumption is one of the top challenges facing the cannabis edibles industry today. Cannabis manufacturers that are able to give users the high and prevent over consumption will come out on top.

Homemade brownies and edibles that aren’t produced with consistency are more prone to causing overconsumption. If you can be assured that the edibles you eat are manufactured using a method that ensures consistency, such as the distillate extraction method, then you’ll know how much cannabis is in each edible that you consume – every time, no surprises.

Quality Control

A lack of consistency also causes quality control problems – meaning, you can never be assured that you’re getting the same level of THC (the psychoactive chemical that determines marijuana potency and gives you the “rush” or “high” feeling) in each edible. The result? A frustrated consumer and an annoyed manufacturer who’s trying to make the sale.

Better quality control in edibles comes when purchasing from a trusted manufacturer who uses the latest techniques to ensure consistency and quality.

66