The qualitative and ad hoc relevance of various factors will sway some investors, in this “either/or” case study or perhaps to both companies. For example, the crowdfunding initiative may be seen as positive to some with the lower share price entry whereas it is dilutive to others. MYM may need further financing. What if we drilled down on the revenue and financing fields in the previous table?
And you can keep drilling down both qualitatively (MYM plans to construct for example) and quantitatively (will one or both need additional financing for example and will it be dilutive).
As referenced in past articles, the prepared Retail Investor should also use Technical Analysis whether it is of their own design or from a trusted site such as barchart.com. Using barchart.com, a snapshot of MJ and MYM follows:
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