Canadian CANNAINVESTOR Magazine July / August 2017 - Page 120

In addition to the attractiveness of low cost production, Sutton says investors should be drawn to greenhouse growers for another reason altogether:

“the opportunity to touch a consumer base who are buying more than just a product; they are buying the sustainability of our production methodology to protect our natural environment for generations to come.”

There is no doubt that the industry is anxiously awaiting to see what quality of product Tantalus’ SunLab can churn out. If Sutton is right, and the SunLab is capable of producing cannabis of a quality level that rivals or surpasses that of other traditional indoor growers, many more might start marching to the beat of Sutton’s mantra:

“Sungrown is the future. Adapt or perish.”

To read more from the Cannabis Industry Practice Group at Minden Gross LLP, visit Canada Cannabis Legal (“CCL”) at CCL brings its readers timely content about legal developments that impact stakeholders in the Canadian cannabis industry. CCL covers any topic that touches the Canadian cannabis industry, whether the topic is municipal, provincial, federal or international in nature. Whether you are a novice with no prior knowledge of the laws that shape the Canadian cannabis industry, or an experienced industry participant looking to stay current with legal developments as they happen, CCL is your online destination to become and stay informed about the laws affecting the Canadian cannabis industry.