LETTER
A LETTER FROM OUR CEO
Welcome to Modere, the truly forward-thinking live clean company I am so very proud to lead.
From the very beginning, we chose to make innovation our calling card.
Driven by this guiding principle, we pioneered our first clean label formula – shampoo – more
than 30 years ago. This trailblazing product became a cult classic, introducing customers to a
remarkably effective formula that omitted unnecessary, adverse ingredients they didn’t even know
they could do without. It made our defining statement: What we leave out of our products is as
important as what we include. And we’ve been innovating ever since.
TECHNOLOGY
Beyond our ingredient paradigm, created to identify the potentially harmful ingredients we’ve
consciously avoided, Modere products are further distinguished by our unparalleled, state-of-the-
art technologies.
Bringing together some of the brightest minds in the fields of science, medicine and nutrition
today, we set out to develop the very best nutritional, personal care and household products on the
market. The result is a collection of expert, clean label formulations including those that combine
the most remarkable, naturally derived ingredients from around the world with cutting-edge
scientific advancements found nowhere else.
SAFETY & QUALITY
In my years in the health and beauty industry, I’ve learned that true success isn’t measured by
numbers, but rather by the knowledge that your work is making a positive difference in someone’s
life. At Modere, we’re committed to making that positive difference and to earning your trust with
products that constantly raise the bar on quality, safety, and performance.
Our clean label promise means you always have safe, effective alternatives to the products you and
your family depend on every day. It means you’re helping to create a healthier planet for future
generations.* And it’s the confidence that comes with choosing – and sharing – Modere. When it
comes to relentless innovation and commitment to excellence, that’s our bottom line.
I’m proud to stand with our millions of loyal customers behind the Modere ethos, and I thank you
for experiencing the difference for yourself.
Truly yours,
Asma Ishaq
Chief Executive Officer
*Our commitment to live clean includes some formulations that bear third-party validations like EPA Safer Choice-approved, EWG Verified™,
NSF Certified for Sport® and gray-water safe. Additionally, Modere is committed to renewable energy sources; for example, the manufacturing
energy expenditure of our Springville, Utah building #2 is 100% offset by wind power, which constitutes up to 18.75% of the building’s total
electrical consumption.
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MODERE 2019 CATALOGUE
www.modere.ca
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