Summer Camp Websites, Virtual Tours & Marketing Materials
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Many Relationships, One Record
Connecting an ever-evolving maze of contacts isn’t easy. It becomes especially difficult when camps use multiple systems to track staff, donors, campers, and alumni. In the camp community, one person often relates to camp in many different capacities. The Former Camper/Parent, the Camper-turned-Staff, the Former Staffer/Parent/ Donor (Robert), and so on. There’s never been an elegant way to organize and harness these complex relationships. Sure, camps have camper databases, but where does that leave Todd, the Former Camper/Parent? He’s in the alumni spreadsheet as a former camper, but if I look there, I don’t realize that he is also a parent. And what about Robert? I see his son in the camper database, but how am I supposed to know he’s also a donor? And there is no record anywhere of his days as a staffer (other than the 1979 yearbook gathering dust in the back of the camp office). This is why every camp needs the Unified Person Record; it’s the only way to see how all the dots connect. Since the original presentation of the concept over five years ago, the CampMinder team has been collaborating with the attendees at CampMinder Camp every year to perfect it. Finally, a functional version of the Unified Person Record saw the light of day during the CampMinder Camp 5 keynote presentation. In an era in which the average child spends 52 hours per week staring at an electronic screen, camp is more relevant than ever. Our industry is the cure to a society addicted to technology, and, ironically, it is technology that can empower camps to thrive. Without technology, there would be no way to fully comprehend and leverage the generations of connections that fuel camp. Paul Berliner [email protected]
This is why every camp needs the Unified Person Record; it’s the only way to see how all the dots connect.
Web Design & Development
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360 Degree Virtual Tours
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Marketing & Social Media
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We design and program your website, then hand you the keys so you can make updates anytime you want!
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Sophisticated and targeted marketing plans for search engines like Google and social media sites like Facebook.
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617-933-9824
38 | Volume 3 ILLUSTRATION Chuck Fultz
[email protected]