CAMERAS AND SUITS | Page 9

A Triad of

Televised Debates

Earlier on, politicians did not have a huge chance of reaching out to the people through media. Nowadays, however, political candidates can use televised debates to skilfully communicate with their audience. The three debates that took place between Barrack Obama and Mitt Romney during the 2012 US presidential elections are the perfect example of how the television as a medium can be used to persuade the people to vote for a certain candidate.

the 2012 US presidential elections are the perfect example of how the television as a medium can be used to persuade the people to vote for a certain candidate.

Romney won the first debate due to his utilization of body language. He appeared extremely positive, confident and energetic;

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