on the power of media
Quotes
"Political commercials pretend to be like documentaries, but they use all the techniques of fiction filmmaking, including scripts, performances, and music," - David Schwartz
PAGE 9
" Television is not a gimmick, and nobody will ever be elected to major office without presenting themselves well on it." -
Roger Ailes (media expert)
"People who see TV ads usually end up knowing more about candidates than people who don't." - Political expert Arthur Sanders
"Candidates are pretty much sold like toothpaste today with marketing techniques taken from the business world." - Political communicator Ken Warren