California Police Chief- Fall 2013 | Page 2
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How to compete in the era of ‘‘smart.’
Police in Memphis used
Big Data and analytics
to verify patterns of
criminal activity, which
helped them change
their strategy.
For five years, IBMers have helped cities
and companies build a Smarter Planet.
Leaders have begun using Big Data and
analytics to transform their enterprises
with mobile technology, social business
and the cloud.
Big Data has changed how enterprises
and institutions serve their customers,
and their ability to harness it helps
them compete in today’s era of “smart.”
Using analytics, not instinct.
Executives long relied on intuition to
formulate strategy and assess risk. Such
thinking is rendered obsolete by Big Data.
Social networks shift
value in the workplace
from knowledge
that people possess to
knowledge that they
can communicate.
Today, when each individual is connected
with millions of others, the cost of a bad
call can be devastating. Analytics helps
leaders see beyond their own biases to
find real patterns and anticipate events.
The social network goes to work.
The rise of social and mobile technology
is shifting the competitive edge from
having workers who amass knowledge to
having workers who impart it.
Cemex, a $15 billion cement maker,
created its first global brand by building
a social network. Workers collaborating
in 50 countries helped the brand launch
in a third of the anticipated time.
From you as a “segment” to you as you.
In the age of mass media, marketers served
broad population “segments.
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But the age of Big Data and analytics is
revealing customers as individuals. And
smarter enterprises deliver useful services
to one individual at a time.
Finding success on a Smarter Planet.
An organization invested in Big Data and
analytics, social, mobile, and the cloud is a
smarter enterprise. On a Smarter Planet,
the next challenge is culture: changing
entrenched work practices to make the
most of these advances. To learn more,
visit us at ibm.com/smarterplanet
Effective marketing
no longer aims publicity
at broad demographic
groups—it opens
conversations with
individuals.
LET’S BUILD A SMARTER PLANET.
IBM, the IBM logo, ibm.com, Let's Build A Smarter Planet, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many
jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2013.