California Police Chief- Fall 2013 - Page 7

“ Social media allows PDs to impact the view of their agency...by increasing trust from the community. ” CPCA: Please touch on how social media is working when it comes to law enforcement. Le Veque: The simple answer is: social media has a place in all aspects of law enforcement. Some of the best examples include: Engagement --- Police agencies can benefit from increased community relations by building relationships between partners in the community, including businesses, schools and residents. Social media allows PDs to impact the view of their agency and law enforcement in general through positive marketing and by increasing trust from the community. This requires the agency to listen and interact with members of the community. prefer. Using social media to communicate with the media should be a priority for agencies. Real time intelligence --- By actively monitoring social media, a police agency can increase its ability to not only respond to situations, but in many instances get ahead of the game. There are so many ways to actively monitor events through various platforms, keyword searches, use of geo-based information, and more. Police agencies can listen to what is being communicated as it happens. Investigative --- Social media is a much untapped resource for law enforcement. Folks often share openly many aspects of their lives that allow basically anyone to view their comments, friends, associates, habits, interests, locations, etc. Missing person, assault, gang and arson are just some of the types of cases being solved from the large amount of information that is being culled from social media sites. — continue on next page — Quick dissemination of information --- By building a base of users on a daily basis, PDs can greatly enhance their ability to deliver messages in a quick and efficient fashion to community members, the media and beyond. This is a ?Gv??v?7G&VWB??F?BF?R6???V??G??6?v???W?V7BF?P???6RF?&RF?W&R??6W'F??6?GVF???2?7V6?2??F?R66P??bV?W&vV?6?W2??RV'F?V?W2?v?FW7&VB?vW"?WFvW2??WF2?F?W??6?W?V7BW2F??7FV?f?"F?2?B??WBgFW ?vR?fRWB?WB??f?&?F???????F?W"v?&G2?F??( ?BW@?6??WF???r?WBF?W&R?BF?V?v?v???7&V6VB?B??&?fVB?VF?&V?F???2???6???V7F?fV???p?V?f?&6V?V?B?2&VV?6??6VBF?F?R?VF?f?"f&?WG??`?&V6??2?B??f?&?F???v2?V?B6??6RF?F?RfW7B???B????F?W26?6???VF????rW2F?'V??B?WGV?&V?F???6??0?&WGvVV??VF??B?rV?f?&6V?V?B?'WB??v??6?6????VF???FFW2F?BvRFV?fW"F??V???f?&?F????6?F??2&V6W6R?bvRF??( ?B6?&R?W"7F?'??6??V??RV?6P?v???F??Bf?"W2?B???F??W2??v?2F?BvR????@??&6F??B?F???RfWVRFV6?W26?6???VF?&W7B&7F?6W0??7&??r# ????????