“
Social media allows PDs
to impact the view of their
agency...by increasing
trust from the community.
”
CPCA: Please touch on how social media is working when
it comes to law enforcement.
Le Veque: The simple answer is: social media has a place
in all aspects of law enforcement. Some of the best examples
include:
Engagement --- Police agencies can benefit from increased
community relations by building relationships between
partners in the community, including businesses, schools
and residents. Social media allows PDs to impact the view
of their agency and law enforcement in general through
positive marketing and by increasing trust from the
community. This requires the agency to listen and interact
with members of the community.
prefer. Using social media to communicate with the media
should be a priority for agencies.
Real time intelligence --- By actively monitoring social
media, a police agency can increase its ability to not only
respond to situations, but in many instances get ahead
of the game. There are so many ways to actively monitor
events through various platforms, keyword searches, use of
geo-based information, and more. Police agencies can listen
to what is being communicated as it happens.
Investigative --- Social media is a much untapped resource
for law enforcement. Folks often share openly many aspects
of their lives that allow basically anyone to view their
comments, friends, associates, habits, interests, locations,
etc. Missing person, assault, gang and arson are just some
of the types of cases being solved from the large amount of
information that is being culled from social media sites.
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Quick dissemination of information --- By building a base
of users on a daily basis, PDs can greatly enhance their
ability to deliver messages in a quick and efficient fashion
to community members, the media and beyond. This is a ?Gv??v?7G&VWB??F?BF?R6???V??G??6?v???W?V7BF?P???6RF?&RF?W&R??6W'F??6?GVF???2?7V6?2??F?R66P??bV?W&vV?6?W2??RV'F?V?W2?v?FW7&VB?vW"?WFvW2??WF2?F?W??6?W?V7BW2F??7FV?f?"F?2?B??WBgFW ?vR?fRWB?WB??f?&?F???????F?W"v?&G2?F??( ?BW@?6??WF???r?WBF?W&R?BF?V?v?v???7&V6VB?B??&?fVB?VF?&V?F???2???6???V7F?fV???p?V?f?&6V?V?B?2&VV?6??6VBF?F?R?VF?f?"f&?WG??`?&V6??2?B??f?&?F???v2?V?B6??6RF?F?RfW7B???B????F?W26?6???VF????rW2F?'V??B?WGV?&V?F???6??0?&WGvVV??VF??B?rV?f?&6V?V?B?'WB??v??6?6????VF???FFW2F?BvRFV?fW"F??V???f?&?F????6?F??2&V6W6R?bvRF??( ?B6?&R?W"7F?'??6??V??RV?6P?v???F??Bf?"W2?B???F??W2??v?2F?BvR????@??&6F??B?F???RfWVRFV6?W26?6???VF?&W7B&7F?6W0??7&??r# ????????