California Police Chief- Fall 2013 - Page 6

Media Masterpiece Beck personally addressed By Bill Rams the situation LAPD’s crisis communications effort is worthy of second look The Christopher Dorner manifesto and manhunt presented the Los Angeles Police Department with an unimaginable nightmare scenario. And from a public relations perspective, Chief Charlie Beck and his team performed admirably under intense pressure. Critics who say LAPD hasn’t changed enough since the Rodney King beating and Rampart scandals should pay close attention to what the chief and his commanders said and did – and how they said and did it. Crisis management, media relations and transparency are hot topics among law enforcement leaders for good reason. New social media tools have enabled the most savvy critics to broadcast messages instantaneously to huge audiences, providing a louder and sometimes more persuasive voice in the public debate. The tools are coming of age during one of the v?'7BV6????W2????7F?'???W???W2&?V?B?b6?6???VF?W6W'2??f?VV?6??p???7???W'2?BF?RG&F?F???????7G&V??VF?'?6??FV????rv?fW&??V?BvV?W&???@??rV?f?&6V?V?B6?&?W2?V?6???2?BF7F?70?7V6?f?6????F?&?W"v6?( ?B?N( ?2f?'7B???"V&?2&V?F???2FW7@?GW&??rF?R6?6???VF?W&?F?B6?R2?ff?6W'0?&W&VBF?FV6??67W??&?FW7FW'2??#??GW&??r6???"FV6??V?G2V?6Wv?W&R?&?FW7FW'0?6?6?VBv?F???6R???N( ?2Vff?'B( 2?6?V?FW"?F?????VF???7&?66?R?v26???F?W"?F???2??'BF??7G&FVw??b???F????rg&?V?F?&?'Bv?F???67W?W'2?F?V?"F7F?72V&?VB66??FW2??( ??R?fRF?w&VRF??2?2??B??W"w&?FfF?W.( ?0??B?( ?6????R&?6R?6?f??&?v?G2GF?&?W??B?@??'6W'fW"?F??BF?R??2?vV?W2F??W2BF?RF??R??f?6?f?'v&BF?fV"?r?F?R??&???rgFW"F?&?W.( ?0????fW7F?vV?BV&?2??vV?V??2v??RF??Ww0?F?B?B?ff?6W'2?76?v?VBF?wV&B??R?bF?&?W.( ?0???VvVBF&vWG2??7F?V??6??BGv???7??0??Ww7W"FV?fW'?v??V???6?FR?V&?VP?F???FF6???6??Vb6?&?R&V6?????????&V???BF?R&FvP??F?&?W"?v??v2&?6??BvV?v?VB#s?V?G2??v2G&?f??rw&???76?F?F??7v?gF???f7GV???@?6??vVBV?F???&V6?W'6????FG&W76VBF?R6?GVF???7v?gF???f7GV???B6??vVBV?F???F?R?ff?6W'2vW&P?wV&F??r??v??&?6?F&vWB??R6?B??BF?&?W.( ?0?G'V6?v2&W?'FVF?7?GFVB?V&'??2vR?????Wr'?F?V??F?&?W"v267W6VB?b?????rF?P?FVv?FW"?bf?&?W"?B6F???B?W"f??6R??&?fW'6?FR??6R?ff?6W"?6???F??rGv??F?W"?ff?6W'0??B?V?F??r6WfW&??V?&W'2?b?B?BF?V? ?f??W2??&V6????v??VBF?F?Rv??V??B6??VBF?P?6???F??r( ?G&v?2?6??FW'&WFF????( ?F?Rf????v??p?F???R???V?6VBF?B???&?f?B76?6?FVBv?F???Bv?V?BW&6?6RF?Rv??V??WrG'V6???F?W2&V6?( ?2&W7??6RW?7W6RF?R?ff?6W'2?b?76?&?P?V??6??V?B?7&?????"?F?W'v?6S??b6?W'6P???B?F?B?B?V?FV???7G&FR??r66'??Bv2???F?R7G&VWG2f?"??6R?ff?6W'2?&V??r?V?FVB'??6??V&?G?v?F???6R?B??F'?&6?w&?V?C??F?B?B6V?B?W76vRF?B?B6&W3?7???72???V?&&?R?'WB?N( ?2?V6?&WGFW"&W7??6RF????F??p?&V???B???FW&???ff?'2??fW7F?vF?????"??@?FG&W76??rF?R?77VRB?????Bv?B&?WBF?&?W.( ?26?&R??VvF???2&?WB??0?f?&??r?B7V?GW&R?b&6?6???FW7?FR6?f?&???r?v??6??2W?G&V?V?&W7G&?7F?fP?&Vv&F??r??6RF?66???'??BW'6???V?&V6?&G2??&V6?F?F?( ?BGV6??"?W6?FFR??R6B??g&??B?b??R?bF?R&Vv???( ?2??7B&W7V7FV@???W&??7G2??4%2??4??En( ?2B?'fW???BgFW ????V?6??r?WrW???F????bF?Rf?&??r??P??7vW&VB????b?W"VW7F???2F?&V7F????0?&V6????rv2F??Vv?FgV??B7G&FVv?3??Rv6?( ?@?&V?V???r?BF?V6R????W"'WBF?V?7W&RF?P?7G&?FW2?B?2?FR??F?R6???V??G?( 2?@?'F?7V?&???F?Rg&?6???W&?6?6???V??G??( 2vW&R??B??7B?F?R??fRFV???7G&FVB&V6?( ?2?@??N( ?26???F?V?BF????F????rF?RV&?>( ?2G'W7@?B???V?Bv?V?&??B7F???v2&WV?&VB???6?V&????F?RF??W2V&?6?VBFWF??2g&??( ???6RF?66???'?&V6?&G>( ?F?B?ffW&VBF?P??N( ?2fW'6????bF?&?W.( ?2f?&??r?F?R7F?'???FV@?F?BF?&?W"F?F?( ?B6?????&?WB??27WW'f?6? ???VvVF???6???r??F7VffVB7W7V7Bf?"Gv??vVV?2?V?F??F?RF?gFW"6?RvfR????? ?W&f?&??6RWf?VF????F?R&V6?&G27VvvW7BF?@?F?&?W"?B??RF?w&??B?&??rF???27&VF?&??G??BF??Rv?V?f6V&???vW27W?'F??r????&VG?7F'FVB???rW??gFW"F?Rf?&Vf?v?BF?BV?F??FV?6?7BF?&?W"??2?fR???N( ?2?VFW'26??F??VVBF?V?vvRF?RV&?2???7&VF?fRv?2?F?W??V?B&W726??fW&V?6Rv?W&R?6F???B??2v?fR??g&?6???W&?6?6W&vV?B??F?67W76VB??r66'??Bv2F?&R??VB2F&vW@???F?R???fW7F??&V6??6?6BF?v?v?F??F??W0?6??V???7B?B&F????7BGB??'&?6????B??0?6??fW'6F???v?F??W"v2V&?6?VB2d???F?R??????6V7F????bF?RW"??F?B??FW'f?Wr?BF?R?F?W'2?&V6??B??0?6????FW'2F?F?( ?B??FR??BF?W?vW&V?( ?@?6??&F?fR?"FVfV?6?fR?F?W?&?f?FVBF?RV&?0?v?F???B?b??f?&?F?????&?fW76?????@?V?F?WF?2v??v??6??2v?BF?RV&?2W?V7G0?g&??F??6R7v?&?F?&?FV7B?B6W'fR?B?2W&f?&??6RF?B?2v?'F?7GVG???r?( ?&?WBF?RWF??#?&???&?2?2&??6??B6?&?W'7F??P?6???V??6F???2?BVF?F?"?b&V???BF?R&FvR?7&??r#0?????????