Cake! magazine by Australian Cake Decorating Network March 2020 Cake! Magazine | Page 57

WHAT HAS BEEN THE BIGGEST
CHALLENGE IN BUILDING YOUR
BUSINESS? The biggest challenge I think
is that it takes over your life. Certainly the
jobs I had previous to my own business
were so much easier – you just work the
hours and get paid and when you go
home you can relax. My brain is always
switched on to the business and what I’m
working on or what I will do next, so it is
certainly a full time job in every sense of
the phrase! At the same time, I wouldn’t
change it for the world. I love building my
brand and challenging myself constantly.
YOU AND YOUR AMAZING CREATIONS
APPEARED ON THE TV SHOW
EXTREME CAKE MAKERS. DO YOU FIND
YOURSELF BEING RECOGNISED BY
THE GENERAL PUBLIC NOW? Extreme
Cake Makers has been a fantastic
platform for people to see my work, as
well as social media and creating videos
for that. I have been recognised a few
times out and about it’s not too regular. It
depends where I am I guess – if I want a
chat I can hang around a baking aisle of a
shop and that might increase my chances
[laughs].
YOU PUT A LOT OF EFFORT IN TO
YOUR SOCIAL MEDIA PRESENCE
AND VIDEOS. HOW MUCH TIME DO
YOU SPEND CREATING CAKES FOR
CLIENTS VS CREATING ONLINE
CONTENT? I absolutely love creating
my online videos, and I’m lucky enough
now that a lot of my client orders are the
exact type of content that I love to create.
Luckily for me I can create the social
media content as well as fulfilling an order.
I have orders every week but I try to make
sure that around those orders I have time
to create the pieces I would like to, even if
they aren’t customer orders.