Cake! magazine by Australian Cake Decorating Network August 2016 | Page 64

Amber Comadira-Smith
interview with

Written by Kellie Rudland for Cake!
magazine
When did you start your business?
I started my business officially in
July 2015, however I have been cake
decorating for a couple of years now.
Do you love the process of baking or
are you more focused on the design
side of things?
I am absolutely more focused on the
design of the cupcake, rather than the
baking process. Creating something
that previously didn’t exist is exciting,
and designing new ideas can get
quite addictive. To me, cupcakes
represent a challenge to be artistically
creative in only a small working space
(67mm diameter to be exact!).

What is your design process?
Every design process starts off with
an inspirational theme, image or
thought. The initial inspiration could
be a sudden idea I thought of that
day, or a quote I read ages ago. To
start the process, I usually sit down in
front of the TV (and relax with cuppa
in hand) with a notepad and pencil,
and create a mind chart full of my
thoughts and ideas. I then scour the
internet for photos -could be textures,
fonts, signs, anything that relates to
my thoughts - print them out and glue
them together next to my mind chart
(Year 10 art class anyone?). I then
converge all these ideas together and
start sketching out concepts for my
cupcake designs.