drive
Coming up next issue…
Plan your
next
adventure!
Jane Smith
@Janesmith41
On a 20 minute drive I only
remember getting in the
car & parking. Don’t know
how I’m still alive & still can’t
remember the drive
Explore the
Galapagos
Cruise from
Munich to Milan
Don’t Drive High
A new social media campaign shows the
dangers of cannabis-impaired driving
of cann-
abis isn’t just dangerous: It’s stupid.
CAA research shows that more than 20
percent of Canadian youth think that
they are as good or better behind the
wheel while driving high. This group is
also most likely to say they have been in
a vehicle with a high driver.
To better educate young Canadians,
CAA’s first campaign about the danger
of cannabis-impaired driving debuted
this past winter on social media. The
campaign has proven successful, with
more than half a million views in its
first few weeks.
Using real comments from young
people, it underscores the fact that if
you’re high, you’re impaired. The com-
ments begin as lighthearted stories
of crazy things the posters have done
while high. The zany antics end by ask-
ing, “If weed does this to your thinking,
Driving unDer the influence
what does it do to your driving?”
Targeting young Canadians, the
campaign seeks to use humour to
show drivers that judgment becomes
impaired when you’re high. And
without good judgment, you should
never get behind the wheel.
When it comes to driving, CAA
believes everyone should treat
marijuana like alcohol: If you indulge,
don’t drive. Take a taxi, organize a
designated driver or stay over. Use
the same strategies you would use if
you were alcohol-impaired.
CAA’s commitment to road safety
runs deep and we will continue this
campaign throughout 2018. We’ll also
be looking for opportunities to address
more mature drivers as Canada gets
ready to legalize cannabis this year.
caa.ca/cannabisimpaireddriving
A Croatian
bucket list
Look for the next
issue this August in
your mailbox or at your
local CAA Store