interview What’s the best piece of advice you have been given? For a small business your reputation through word-of-mouth is the most important form of marketing – It doesn’t matter what budget you have, making sure your clients value your product will probably bring the biggest return. I have been fortunate to live in a few different countries and from this experience realize it’s important to pay attention to worldwide trends. Scotland is a highly educated and skilled nation, but not necessarily a nation of early adopters. I’ve found it invaluable to follow trends happening in other parts of the world then adapt them for here. For further info contact e: firstname.lastname@example.org t: 07787 636 367 BUSINESS WOMEN SCOTLAND 33 The newspaper work was what excited me most as I was dealing with real people and their everyday lives, rather than models or film stars. Photographing real people is infinitely more enriching and rewarding.