interview
What’s the best piece of advice
you have been given?
For a small business your reputation through
word-of-mouth is the most important form of
marketing – It doesn’t matter what budget you
have, making sure your clients value your product
will probably bring the biggest return.
I have been fortunate to live in a few different
countries and from this experience realize it’s
important to pay attention to worldwide trends.
Scotland is a highly educated and skilled
nation, but not necessarily a nation of early
adopters. I’ve found it invaluable to follow trends
happening in other parts of the world then adapt
them for here.
For further info contact
e: [email protected] t: 07787 636 367
BUSINESS WOMEN SCOTLAND 33
The newspaper work was
what excited me most
as I was dealing with
real people and their
everyday lives, rather
than models or film
stars. Photographing real
people is infinitely more
enriching and rewarding.