BWS issue 34 July August 2015 | Page 6

4 BUSINESS WOMEN SCOTLAND business news World’s First Female Exclusive Online Advertising Service Launches Businesswomen are set to receive a boost this month with the launch of a unique online platform called Sourceabl. Developed by the team behind the UK’s largest festival of female entrepreneurs Women Outside The Box, the brand is part of a vision to help women achieve business success by putting them in touch with service providers who really understand their needs. At its core, Sourceabl is cutting edge technology built by women, for women. The launch has created a huge amount of buzz given than Sourceabl will be the world’s first online advertisement brand that caters exclusively to female led businesses. Tapping into the online platform gives female entrepreneurs the opportunity to source quality suppliers who can help them grow. It’s the next generation of female led enterprise that’s set to support women in claiming their share of the modern economy and building businesses with a competitive edge. Unlike other business listings and advertising platforms, Sourceabl is curated to ensure services promoted on the site are designed with women in mind. All individuals and companies wanting to advertise to Sourceabl’s female market are required to sign up to the Sourceabl charter. Key factors for success working with women are identified as no-obligation advice, clear, affordable pricing and flexibility in delivery. The Sourceabl team have already built a buzzing social media presence and advertisers will benefit from this – over 12,000 Twitter followers will hear about what they offer. Behind Sourceabl is a passionate team committed to creating a unique resource that will help women scale their businesses. With 1.3 million women running a business in the UK and 1 in every 5 businesses in China being led by a woman, the Sourceabl founders are looking to capture a share of this massive new market, potentially making the start-up one of this year’s hottest new tech stars. Jessi Frey, Owner of The Great Gutsy and nonexec director of Sourceabl said, “I have been a digital product developer for the past 15 years, I’ve worked with companies like Nokia and Microsoft. I have built and launched and grown several different types of digital online businesses and I will be leveraging my knowledge and my experience, to bring Sourceabl to the market and help it grow.” To kick-start the Sourceabl revolution Women Outside The Box is launching a crowdfunding campaign on Seedrs.com which will harness public support and investment. Watch this space! To find out more about Women Outside The Box and get all the latest news and updates on Sourceabl, visit the website at: www.womenoutsidethebox.co.uk From world’s best London Dry Gin to world’s first London Dry Citrus vodka NB Distillery’s groundbreaking new premium spirit set to throw curveball into vodka market Steve and Vivienne Muir, the husbandand-wife team behind the award-winning NB Gin, are now bringing their very own brand of premium vodka to the market. But this isn’t just any vodka. NB Distillery, located in North Berwick, has broken new ground by producing the world’s first London Dry Citrus Vodka. NB London Dry Citrus Vodka is certainly no ‘flavoured’ vodka. All the taste comes purely from the botanicals used in the distillation method - nothing is added after this. It is simply blended down to bottling condition at 40 per cent alcohol. Those who are familiar with NB Gin, which was recently judged as the world’s best London Dry Gin, will know just how firmly NB Distillery is wedded to the London Dry process. “It’s immensely difficult to control with a vast number of variables, including temperature and run time, which can change the outcome,” explains Steve Muir. “It is only this method which allows us to create the most subtle of variations to flavour and our smooth and distinctive long taste.” A batch of 300 bottles of the new London Dry Citrus Vodka has already been snapped up by Lockett Brothers in North Berwick, and will go on sale from Thursday 28th May. More batches and wider distribution to follow. www.nbgin.com