BWS issue 34 July August 2015 | Page 44

“Looking as smart as a man in his bespoke suit gives a woman the same level of confidence and gravitas at work. The idea for The Fold came out of that need and we really believe that being serious about work shouldn’t compete with being interested in fashion. The Fold is about understanding the professional woman’s needs in her daily life and trying to create a stylish, contemporary wardrobe for them, but particularly focused around work. To this end, we are building a brand in our own right based on our label and designs.”