22 BUSINESS WOMEN SCOTLAND profiles
ask the expert
SUSAN REID COLLECTION • Tel: 0131 556 4020
With 20 years’ experience of Scotland’s hospitality industry, Susan Reid is
delighted to introduce you to her Collection of privately owned properties.
Your hospitality sales
& marketing expert
Experience the luxury
Experience the tranquillity
Q: When did you launch the business and tell us
more about it?
events to overseas incentive groups to family special
occasion events such as birthday parties, or simply an
excuse to escape and relax.
I came from a background of hotel operational roles
before heading into sales & marketing within large
hotel organisations. I always had the idea of working
for myself and finally took the plunge and launched
the business in November 2003, one of the first to be
launched in Scotland offering sales and marketing at
an experienced level to owners of smaller and privately
owned properties here in Scotland. I take on a very
pro-active and hands on role with all my owners and
bring with me the professional skills and knowledge
which I gained from the larger organisations.
Q: What makes your Collection and properties
stand out?
Working with the owner of a privately owned property
is both a privilege and delight. They share the same
level of passion and tenacity that I put into my business
and we want to stand out from the crowd. A privately
owned property I feel has a far more flexible approach
to business and work to accommodate the needs of
every client no matter what type of event from business
to personal.
Q: What is the strangest request you have had for a
property?
Following the last James Bond film which was staged
in Scotland I had a London client request that they
wished to split into groups and chase each other from
Edinburgh by helicopter into the Highlands and finally
seek out the team hiding in a remote Scottish castle.
Hopefully not blow it up in the end!
Q: What makes the Susan Reid Collection so
successful heading into its 12th year of business?
The personal touch both in working closely with my
property owners and then the excellent relationships
with the clients booking the properties. I am a great
believer that sales now is all about people, I may have
some stunning properties on the Collection but it is the
people and owners who make it all happen. n
Q: What type of clients use your properties or might
be interested in the Collection?
I market the Collection to all markets and the more
people that know about us the better! From corporate
For any event requirement in Scotland and further information on the Susan Reid Collection visit www.susanreid.co.uk