26 BWD | Spring/Summer 2015
Carpp’s
Book Corner
This issue of the Book Corner is looking to the future. We’ve
assembled three books focused on distinct aspects of how
business will be impacted in the near-term by changing consumer
expectations, technological advances and new exciting business
models. As always, good reading!
What’s the Future of Business?
Brian Solis
What’s the Future of Business? focuses on building the enterprise to deliver
customer experiences for the next generation of consumer, which has
been dubbed “Generation C.” This new generation possesses expectations
regarding values, objectives and goals that existing business processes
and channels typically are not set up to meet. If you’re interested in
understanding the next wave of consumer expectations, as well as how
to build a model of the future, I’d pick this one up first.
The Second Machine Age
Erik Brynjolfsson and Andrew McAfee
The Second Machine Age is a fascinating exploration of the immense
technological changes that are presently unfolding and impacting our
society. Presently, computers and other digital advances are close to
replicating our brain functionality — with the ability to understand and
interact with environments. Just as the steam engine fueled the industrial
age, artificial intelligence and robotics will be the mainstay of the second
machine age. If you’re looking for a glimpse into the future and the
societal implications, I’d start here.
Bold
Peter Diamandis and Steve Kolter
Bold is appropriately titled. If you’ve ever heard the expression “Go big
or stay home,” this book stays the course as Steven and Peter focus on
“Bold Technologies” and the “Bold Mindset,” as well as provide “How to”
sections to go big, impact the world and create wealth. If there is only one
book you read in the next five years, I’d make it this one!
Jim Carpp, CISA/CIRM, CRISC
Director of Rehmann Consulting