BusinessGrenada.com Issue: 7 2016 -2017 | Page 38

Investment 38 Arton Index Cost (30) SPEED (20) GLOBAL MOBILITY (20) QUALITY OF LIFE (10) SIMPLICITY ARTON INDEX (20) SCORE (100) Grenada 18 20 11 6 20 75 Dominica 18 20 8 6 20 72 Bulgaria 24 9 15 7 17 72 Hungary 25 7 17 7 13 69 Antigua & Barbuda 13 20 12 7 16 68 Cyprus 6 20 16 7 17 66 St. Kitts & Nevis 15 12 11 6 20 64 Canada (Quebec) 24 4 16 8 10 62 USA 15 5 16 9 10 55 United Kingdom 8 7 17 8 13 53 Arton Index has been updated on June 1, 2015 following the adoption of Schengen’s visa waiver by Dominica and Grenada on May 28, 2015. www.businessgrenada.com Stayov e Ar rival P r et The United States of America continues to be the largest source market for tourists. In June 2015, the Grenada Tourism Authority (GTA) welcomed Delta Airlines’ Atlanta service and for the very first time, JetBlue Airways with its New York service. As a result of this additional airlift, in July, there were over a thousand more Americans visiting the tri-island state than in July 2014. The two-week period surrounding the climax of Spicemas saw about 8,000 persons travelling to experience the second of two annual carnivals, an increase of 11.9% from 2014. November marked the return of Condor Airlines’ seasonal flight service from Germany and the first nonstop flight from Caracas, Venezuela in 10 years provided by Conviasa. The cruise sector has also seen improvements with a total of 232 cruise calls for the season beginning September 2015 and ending May 2016. This winter cruise season expects up to 344,000 passengers and more than 10 (ten) inaugural cruise calls to ports in Grenada and Carriacou. GTA’s marketing strategies. Captivating content online featuring Grenadian lifestyle and attractions influences potential travellers to book. The destination, Pure Grenada – the Spice of the Caribbean has an online presence “ 2016 promises continued growth and development for the tourism sector. There is an anticipated increase in cruise business, new airlift from Panama, and further development of sites and attractions During the year, the GTA and its tourism stakeholders engaged in direct public relations in the USA, Canada, the United Kingdom, Germany, and Trinidad & Tobago through destination road shows, travel agent seminars & webinars, and media appearances. Some memorable events included April’s travel agent and consumer show in Trinidad; June’s 3-county road show in London; and September’s sales calls to travel agents and tour operators in Ontario, Canada. with a quality following of 30,000 on social media (Twitter, Instagram, Facebook) and a website that guides travellers on events and activities in Grenada, Carriacou & Petite Martinique. Digital marketing is still a mainstay in the In 2015, the Grenada Tourism Authority “ METHODOLOGY The Arton Index measures how appealing global residence and citizenship programs are to high net worth individuals. It is composed of 5 pillars. These principal dimensions by which programs can be assessed are divided into industry-related, including Speed, Cost COST Cost is arguably the most important indicator for most of the investors and it has a maximum weight of 30 points. The three components that form the commitment an investor would have to The Arton Index is widely used by industry stakeholders to better assess each program’s specific benefits for investors who in turn obtain a very clear picture of the industry and empowers them to make the best choice when they contemplate on one of the most important decisions for themselves and their families. T he three islands of Grenada attract 385,000 visitors per year for leisure, business, study, weddings and honeymoons. Tourism is a year-round business that relies on natural, manmade and human resources to create an experience that contributes EC$ 338M annually to the economy. Pictureperfect views, tasty treats, pulsating rhythms, great conversations, and a fascinating heritage are big business for Grenada, Carriacou & Petite Martinique. by Mark KEY FINDINGS • Both Dominica and Grenada are excelled to the top mainly due to their recent adoption of the Schengen visa waiver • Bulgaria remains Europe’s program of choice • UK and the USA rank last mainly due to the duration and complexity of the processes but still remain, along with Canada one of the best migration destinations. The Index examines all countries that are considered as major representatives of the global citizenship industry. As on the last Index update, the countries assessed include: