Yachting
Yachting
Yachting as seen by Nicholas George
Manager of Budget Marine
The Yachting Industry has matured and evolved with the addition of new businesses coming to Grenada and
establishing themselves. They recognize the potential and really do help us polish our yachting product.
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There has been a considerable improvement in professionalism. We know our
customers are from the UK, USA, Canada and Europe so we are aware of the
level of service and professionalism required.
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The yachting customer base we deal with will go to the best service provider. Clients
require quality services and products, those companies offering these features will
benefit.
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www.businessgrenada.com
www.businessgrenada.com
When you’re in an environment that has no competition you become
complacent.
Competition is intense so we have to do better or else we get left behind.
Competition means that everyone has to raise their game.
We at The Budget Marine Group belief in the concept of ‘The certainty Premium’
if you go somewhere where you pay $2 extra and the service is good and the
products are in stock then you will return to that place and have a returning
customer, if you pay $2 less but most of the time the product is not in stock or the
service was bad, then chances are the customer will not return. So if you pay a little
extra, but are guaranteed, we coin this as our ‘Certainty Premium.’
The industy has grown but we have not done an economic impact study for the
last 2 years... The figures then were around EC$140 million as a direct impact
to GDP.
The yachting industry is contributing to over 10% of GDP. This contribution is
significant and we expect it is rising.
www.businessgrenada.com
www.businessgrenada.com
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