Construction
Construction
PHOTO : TONY MCQUILKIN savings , and borrowed all he could , to buy freehold a plot of land off the government . That plot is where the business now proudly stands and prospers in the neat steel-framed building that was bought in the USA , shipped to Grenada , erected , and quickly moved into .
Emmanuel Duncan Sr retired towards the end of 2007 and his son , Jr , became the managing director . Emmanuel Sr is still the sole shareholder and drops in occasionally when his advice is needed , but it is his son who has successfully run the business since then . In 2007 there were 12 members of staff yet by early 2015 he had almost doubled this to 20 . The shortest tenure of any of these employees is four years , and , furthermore , the longest serving member is Teresa , mentioned earlier , who has worked with the family-run business from the start in 1996 , and who has a son who now also works here — that ’ s a sign of great employee relations and no doubt brings
88 exceptional loyalty and commitment .
Since 2007 Emmanuel Jr has also more than tripled the revenue from EC $ 1.7m to roughly EC $ 6m . Of this , roughly 22 % goes on running costs . About a further 63 % goes on the costs incurred in sales , such as the transport and import duties involved in getting the items to Grenada and into the shop . This is so high because Southern
Electrical focuses on being a bestvalue business and makes a high turnover that returns a smaller profit on each item , but which sees a greater number of items sold . The well-stocked shop sells everything from small electrical appliances , such as microwaves and blenders , to electrical items for the residential , commercial , and industrial projects on the island . “ We also sell
www . businessgrenada . com some plumbing-related items , such as PVC fittings ”, says Emmanuel Jr , “ along with a lot of tools for electricians ”. One of the reasons that Southern Electrical is such a five-star enterprise is that it seeks to service the needs of all its customers and will quickly place an order when the required items are not in stock .
“ There are three aspects of brand dynamism ”, Emmanuel Jr explains , which are “ best value , expert advice , and quality products ”, Every customer deserves and receives a high-quality experience of each of these .
Southern Electrical achieves best value by ensuring that its products are competitively priced : management actively strives to ensure that customers can ’ t buy similar quality products for less in Grenada . As for expert advice , staff members receive complete training and there is always someone available to discuss a customer ’ s needs , and ensure that the best solution to an electrical problem is provided . Quality is assured by supplying products that have been rated by a standards body in the region from which the product is