IT
IT
OUTSOURCING “ Traditionally when people think about outsourcing work they ’ re thinking India , China , and they ’ re not thinking Caribbean . People in Canada are always looking to get software developed or find where you can get applications built . There ’ s developers here that can do these projects that can partner up with North American businesses . We could tap into all of these other markets , we don ’ t need to fight up for local business , there ’ s tons of money out there and if we market ourselves properly as a destination , with a dedicated website promoting “ Silicon Island ” that shows the high tech companies available and what they do , people will see what they have to offer .
“ We want to have people work and live here . Whether we hire local people to have a better life , or bring in people from Caricom or around the World , Grenada is a great place to live in general and have a great living and build a career here .” Cory believes
THE PROCESS We have a sales strategy , our people are on phones making calls to businesses in certain cities . ‘ The call team ’ is generating new business leads that goes to ‘ the operations team ’. Whether it ’ s constructing websites or social media , the operations teams execute the customers desire . This could include their monthly newsletter , social media , blogs , whatever the strategy around a particular client . We plan to have our Customer service dept , Technical support & Software Engineers , all located in Grenada . We do have a marketing plan that goes along with those calls , online
ads direct mail , create awareness we want to call businesses and let them know about our services . I can sit down and call 100 people and start to create a relationship . Each sales representative will be provided 1,000 leads in different industries and businesses . Businesses are pre- vetted so we know that these businesses are in need of our services . Timing is also important , many businesses are seasonal , so it ’ s talking to these businesses when they have the time to take a look at their online presence . We are just talking to them about websites initially , a professional website package .
There ’ s a formula for websites to be designed a certain way , we ’ ve tested them and we know what performs , at the end of the day it ’ s all about performance . Once they have that we can offer tailor made marketing services that will last for the lifetime of your company .
BG
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