Natures answer to
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NOELVILLE LTD.
I’ve come to the point that if you have a good idea don’t depend on anybody else to get it done,” says Denis Noel, owner and founder of Noelville Industries, and this statement defines his company’s positive growth over the years. Since 2000 Noel has been capitalizing on his ideas and passion for Grenada grown herbs and plants. As the producer of “Nut-Med” a popular natural pain relief spray for arthritis, muscle, nerve, and joint pain, this fast acting remedy is derived from nutmeg oil. Noel boasts the product has been excellently received by ailing loyal customers in Grenada and internationally. “We are primary producers we begin with the raw materials here, and the business has done well; we started from nothing and now are at 100,000 bottles total export.” The company has extended their product line with four teas using natural ingredients, Petite Bume, Lignum Vitae, Lemongrass and Soursop, each identifying it’s own medicinal redemptive qualities. “Lignum Vitae the tree of life, it’s the hardest wood, they use it for bearings on propeller shafts, it’s a natural substance, so dense that it sinks. It grows here in Grenada and we use it to cure Kidney Stones & Gall Stones; we had a lady take it for one month and no gallstones! Then there’s our Lemon Grass, and some studies in Israel find that it kills cancer cells. Petite Bume has benefits for reducing cholesterol levels. And the ever popular Soursop Leaf we find all over the Caribbean and here in Grenada, also gets rid of cancer or prevents it. We are solar drying the leaf and packaging it. Soursop is clearly the best thing for combatting cancer as is Cinnamon for diabetes.” Noni juice is also a very popular product item and he explains no there is no reason to import the Noni fruit, it grows fine here in Grenada.
A selection of Noelville’s well packaged products
According to Noel there are many other naturally growing substances and plants in Grenada which his company continues to harvest and harness to the benefit of locals and an ever growing Agro Medicinal export market. Noel believes the answer to expanding the use of more indigenous raw materials grown in Grenada could be a lifesaver for both people and the economy.. He advocates a national awareness campaign about herbs and natural products indigenous to Grenada and its islands, to reduce the amount spent outside of the country on pharmaceuticals. “A major pharmaceutical company was doing work on Soursop and they failed to isolate the active ingredient, normally that’s what they do, isolate it and then synthetically reproduce it, and then they can patent that.” “Anytime an Herb has come onto the market
Denis Noel - Herbal Entrepreneur & CEO www.businessgrenada.com
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