the market in terms of our best sellers. We work closely with the Nutmeg farmers and get our pericarp from them,” says MD La Grenade. The Company is also working assiduously to overcome hurdles to Caribbean export markets. There are challenges, ironically with shipping to nearby Carcicom markets. “We keep on innovating and exploring new ideas and new markets in our quest to go global in the near future. Exports have gone up whilst local sales have gone down. Our biggest challenge with exporting regionally is shipping . Due to the quantities we ship we cannot justify the spend for an entire container and we see more small operators getting out of shipping in the region, so that remains a barrier for us in terms of more regional exports. Shipping and therefore exporting to the USA and UK is much easier for us.” This ‘home grown’ Grenadian company is no stranger to international success. Beginning Life as a cottage industry, under the brand name of ‘Morne Delice’, using Nutmeg fruit to manufacture top quality locally popular products such as nutmeg jams, jellies and syrup. They struck ‘gold’ with the syrup. In 1990, the Morne Delice Nutmeg Syrup and La Grenade Liqueur were both honoured by the Belgian quality experts in this field. The Nutmeg Syrup was awarded the Grand Gold Medal from the “Monde Selection International Institute for Quality selection”, which is the highest award, granted
by the Institution, and given exclusively to very special products of superior quality. “Winning the ‘Monde Selection Award’ meant that “Morne Delice Nutmeg Syrup” became the first Caribbean food product to receive the Grand Gold Medal,” Cecile La Grenade, Owner and Managing Director tells Business Grenada. “La Grenade Liqueur” which is made using a 200 year old family formula, remains a secret recipe to this day. The unique liquer has also been awarded Gold Medals. During the 18th century, Captain Louis La Grenade, while sailing through the Caribbean trading in spices, received the recipe for this Liqueur from a Dutch missionary as recompense for a free passage to Grenada. The Captain skillfully added specially selected Grenadian spices to the brew and today’s award winning Liqueur was created. Today it is still meticulously prepared by de La Grenade Industries using the finest of Grenada’s spices on the same family nutmeg estate where Captain Louis La Grenade made the Liqueur amoungst the lush undulating landscape. The Company firmly believe that the more products it can develop using the nutmeg Pericarp the better for its employees, profit margin and the Grenada economy. So it was particularly proud to be a sponsor of the “Country Cold Store Grill Off” in 2012, a cook off where chefs used a wide spectrum of De La Grenade products, from her marinades to her barbeque sauce – Delicious tasty and all... “Made in Grenada!”
Introducing…
Spicy Savoury Sauces
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Spicy Savoury Sauces
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Tel: (473) 440 4819 • www.delagrenade.com
Tel: (473) 440 4819 • www.delagrenade.com
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www.businessgrenada.com