BusinessGrenada.com Issue: 5 2010 - 2011 | Page 72

News Business Coaching is coming to Grenada , the world’s number one business coaching firm, spreads its wings into the Caribbean, and has announced plans to open in Grenada. y granting master license rights for the Caribbean to Janine Lie-A-Kwie and Arnout Druyvesteyn (who are based in Curacao, Netherlands Antilles) ActionCOACH is looking to recruit business coaches to start their own business coaching practice as part of this global franchise. What is business coaching? Just as sports teams hire coaches to help perfect player performance, business owners bring coaching into their businesses to help them gain and maintain a competitive edge. By using proven business coaching programs and systems that deliver results, Business Coaches teach business owners how to perfect the fundamentals of running a successful company from sales, marketing, finance, team building, system development, growth planning, exit systems and more – all with the intent of growing bottomline profit. As the world of business moves faster and gets more competitive, small and medium sized business owners have found it increasingly difficult to keep up with the changes in their specific industries, as well as the newest innovations in sales, marketing and management. As a result, many business owners find they need more and better information, and the information they need is something they need immediately, and in a form that will have a positive impact on the growth of their business. As all great athletes eventually realize they must rely on a coach to improve their game and “take it to the next level,” more and more business owners are realizing the advantage Business Coaching can have on their overall performance. Reversing a trend Small-and-medium sized business is truly the engine of free market economies around the world. This is particularly true for the Caribbean region. Yet 4 of 5 fail within 5 years of startup. What if that ratio could be reversed so that 4 of 5 succeeded? It would mean more companies, products and B services, as well as a greater variety of choices and more vibrant economies around the world. It would also mean more profitable owners and their families, less lost savings and capital and more saved marriages. Because business coaching looks at the business as a whole, and relies on a “generalist” approach versus a “specialist” approach more closely associated with business consulting, more businesses than ever are turning to business coaching as an alternative to traditional consulting services. The pioneers of Business Coaching Back in 1993, Australian entrepreneur Brad Sugars started sending out business tips in a newsletter to 4000 customers. As requests for individualized and more customized help grew, he branched out and started delivering his format in a series of workshops and seminars. That eventually led to his association with Robert Kiyosaki (Rich Dad, Poor Dad) and a host of other business development professionals whose programs were tailored to meet the needs of small and mediumsized business owners. After realizing there was only one way to keep a network of highly-trained coaches under one brand, he began franchising ActionCOACH (then Action International) in Australia, soon expanding the operation to the Pacific Rim, the United States, Ireland, the United Kingdom and Canada. Currently, ActionCOACH operates more than 1,000 offices in 26 countries, with plans for more expansion into Eastern Europe, the Middle East, Latin America and the Caribbean. An opportunity to help business owners in Grenada With a wide range of coaching services, ranging from books, CDs, DVDs, educational networking clubs, group coaching and individual coaching programs, ActionCOACH delivers proven systems and strategies for companies in every imaginable category. With its core offerings, as well as business building seminars and workshops, the company is ensuring its systems for business improvement will be accessible for a large group of business owners. Opportunities are now open to Grenadian professionals and entrepreneurs to join ActionCOACH. Not only is ActionCOACH one of the few “white collar” franchise opportunities in the world, it is a way to leverage current professional experience in a way that helps and guides business owners to greater success. For more information about ActionCOACH, or how you can join the ActionCOACH team of professionals, simply call (5999) 7366373 or visit caribbean.actioncoach.com “Coaching is the second-fastest growing profession in the world, rivaled only by information technology.”- R.Williams, National Post, April 2007. “The definition of a business in the ActionCOACH world is ‘a commercial, profitable enterprise that works without you’- the ‘you’ being the owner of the business” 72 www.businessgrenada.com