Business Women Scotland BWS MAG 48 | Page 21

#BWSMAGAZINE “Some move into coaching or gravitate towards the media through punditry or commentating, or pursue motivational speaking opportunities. Others launch their own business but don’t necessarily know how to market that properly. We’re able to offer that assistance.” Speaking about how the business has developed in the first year, Power said: “Owning a social media agency, I have helped people grow their businesses by getting the right message out to their target audience. What we are doing at ExposePro is a more focused and specialised version of this targeting. “Our strength lies in creating inventive ways to bring sporting personalities, clubs, and teams closer to the consumer, while generating maximum exposure and demand for their brand.” Client Case Study Scott Gourlay is a former sportsman who has made the move from playing professional golf to launching a successful sporting business. The golf pro owns Scott Gourlay Golf Technology, Scotland’s leading golf-club fitting company that uses the most advanced technology and crucially an array of brands. While business was going well, he sought the expertise of ExposePro to improve his audience targeting and is reaping the rewards. Scott said: “ExposePro’s professional approach has been revolutionary to our business.  They’ve exceeded expectations by significantly raising our profile and crucially increasing our revenue in a short space of time. “They also understand sport and in particular golf, which set them apart from other marketing companies I looked at using before signing up. I really enjoy working with Karen and Emma, not an agency where I’m just another client.” Dodds added: “We know sport. We know it inspires passion, influences change, crosses divides and wins business. Crucially we know how to use it effectively as a potent business tool and can turn it into a key marketing asset to achieve targets.” For more information please contact: Karen Power: [email protected] Tel: +44 (0)7904 412766 Emma Dodds: [email protected] Tel: +44 (0)7771 870994 21