Business Today 14th January 2018 - Page 83

The Best Management Lesson I Learnt BY R.S. SODHI MD, Amul distinctly remember my first meeting with Dr Verghese Kurien in the boardroom of our head- quarters at Anand. It was a brand review meeting and one of my colleagues said: “Why can’t we re- duce the quantity of Amulya, our dairy whitener, from 500 grams to 450 grams to make the price seem more attractive to customers?” To that Dr Kurien responded: “Never try to short-change your customer; she is always smarter than you.” This is one mantra that has guided me through- out my career. I have been lucky to get the oppo