Business Today 14th January 2018 - Page 176

‘ Track Your Growth Driver ’

The sooner you identify the KPI that matters , the saner your business will be and the faster it will grow . hat is entrepreneurship to you ?” I was asked during a light-hearted conversation at an event .

“ I think it is a very expensive hobby ,” I quipped . It raised quite a few laughs , but a small gang of entrepreneurs knew it was dark humour .
It got me thinking how this one small word contains so many extreme emotions . It ranges from taking a calculated risk to playing on the whacky gut , from having no ego so that one can accept brutal feedback to being egotistic enough to prove them all wrong . It is all about learning to take harsh decisions like a detached doctor but still nurturing your business like a mother . Then there is my most favourite ( and overused ) definition of all , a quote by
176 I BUSINESS TODAY I January 14 I 2018
‘Track Your Growth Driver’ Th e sooner you identify the KPI that matters, the saner your business will be and the faster it will grow. hat is entrepreneurship to you?” I was asked during a light-hearted conversation at an event. “I think it is a very expensive hobby,” I quipped. It raised quite a few laughs, but a small gang of entrepre- neurs knew i Ё݅́ɬյȸ)%ЁЁѡ܁ѡ́͵ݽɐх)ͼ䁕ɕѥ̸%ЁɅ́ɽх)ձѕɥͬѼ她ѡݡ䁝аɽ٥)ͼѡЁЁхѼѥ̴)ѥ՝Ѽɽٔѡɽ%Ё́Ёɸ)Ѽхͥ́͠хѽȁЁѥ)ɥȁͥ́ѡȸQѡɔ́)Ёٽɥєٕ͕ѥսє(؁$ UM%9MLQ=d$)ՅЁ$