Business Times of Edmond, Oklahoma July 2018 - Page 30

BUSINESS MATTERS TIM PRIEBE W ebifiable Using LinkedIn Strategically F requently, business owners and professionals ask me if LinkedIn really works for building business. It can help, but only if you use it strategically. There are four elements I recommend looking at to decide if any digital marketing platform is a good fit for you. Element 1 - Audience How well does the audience of LinkedIn match your ideal prospect? LinkedIn tends to attract white collar workers, those in the C-suite, and business owners. Element 2 - Ca