Business Times of Edmond, Oklahoma July 2018 - Page 3

ED M O N D, O K L AH O MA JULY 2018 GENERAL MANAGER VOL.10 | NO. 7 INSIDE 2018 Lance Moler CELEBRATING INDEPENDENT BUSINESS INTRODUCTION It’s a unique part of the American Dream. Owning your own business can bring a sense of satisfaction like no other. It can also be a roller coaster ride, with bumps and bruises along the way. EDITOR Mark Codner SALES TEAM Terri Bohanan Nancy Sade CONTRIBUTING Lance Moler WRITERS AND Mike Crandall PHOTOGRAPHERS Jim Denton Nick Massey Patty Miller Van Mitchell Tim Priebe Karen Moore Kristy Sturgill 6 HOW WINNERS LEARN (A DIRTY LITTLE SECRET) What truly separates the best from the rest?” “What is one trick I can do to shortcut to greater success?” “How did they do that, when I (or others) did not?” 24 Miss your Business Times? Call 341-2121 to get on our mailing list. Thanks! The Business Times is a monthly publication of The Edmond Sun devoted to business in the Edmond area. All rights reserved. Copyright © July 2018. 28 DEMOGRAPHICS KILLED TOYS R US Much has been said about the recent failure of Toys R Us and what caused such a successful retail company to go under. Some make the comparison to Eastman Kodak, which once dominated the photography business only to watch it all slip away when they failed to adapt to the coming digital market. Some of that comparison is true, but there is more to the Toys R Us story than that. USING LINKEDIN STRATEGICALLY 30 Frequently, business owners and professionals ask me if LinkedIn really works for building business. It can help, but only if you use it strategically. There are four elements I recommend looking at to decide if any digital marketing platform is a good fit for you. July 2018 | The Business Times 3