Business News History of American football | Page 23

23

subsequent fictionalized film and television series.

American football outside the United States

American football has been played outside the US since the 1920s and accelerated in popularity after World War II, especially in countries with large numbers of U.S. military personnel, who often formed a substantial proportion of the players and spectators.

In 1998, the International Federation of American Football, was formed to coordinate international amateur competition. At present, 45 associations from the Americas, Europe, Asia and Oceania are organized within the IFAF, which claims to represent 23 million amateur athletes. The IFAF, which is based in Paris, France, organizes the quadrennial American Football World Cup.

Until 2007, Japan dominated amateur football outside of the USA. The Japanese national team won the first two world cups—hosted by Italy in 1999 and Germany in 2003—defeating Mexico in the play-off on both occasions. Japan had never lost a game until it went down at home, 23-20, to the US Amateur Team in the final of the 2007 World Cup.

A long term goal of the IFAF is for American football to be accepted by the International Olympic Committee as an Olympic sport. Among the various problems

the IFAF has to solve in order to be accepted by the IOC are building a competitive women's division, expanding the sport into Africa, and overcoming the current worldwide competitive imbalance that is in favor of American teams.

Mexico

American football has been played in Mexico since the early 1920s, and is a strong minority sport at Mexican colleges and universities, mainly in Mexico City. Over successive decades, more universities and colleges joined the championship, and four categories, called fuerzas, were created. The First Fuerza became the National League in 1970. In 1978, this was reorganized under the name Organización Nacional Estudiantil de Fútbol Americano (ONEFA).