Business News History of American football | Page 19

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High school football stadium in Manhattan, Kansas

The final score was Baltimore Colts 23, New York Giants 17. The game has since become widely known as "the Greatest Game Ever Played". It was carried live on the NBC television network, and the national exposure it provided the league has been cited as a watershed moment in professional football history, helping propel the NFL to become one of the most popular sports leagues in the United States. Journalist Tex Maule said of the contest, "This, for the first time, was a truly epic game which inflamed the imagination of a national audience."

In 1959, longtime NFL commissioner Bert Bell died of a heart attack while attending an Eagles/Steelers game at Franklin Field. That same year, Dallas, Texas businessman Lamar Hunt led the formation of the rival American Football League, the fourth such league to bear that name, with war hero and former South Dakota Governor Joe Foss as its Commissioner. Unlike the earlier rival leagues, and bolstered by television exposure, the AFL posed a significant threat to NFL dominance of the Professional Football world. With the exception of Los Angeles and New York, the AFL avoided placing teams in markets where they directly competed with established NFL franchises. In 1960, the AFL began play with eight teams and a double round-robin schedule of fourteen games. New NFL commissioner Pete Rozelle took office the same year.

The AFL became a viable alternative to the NFL as it made a concerted effort to attract established talent away from the NFL, signing half of the NFL's

first-round draft choices in 1960. The AFL worked hard to secure top college players, many from sources virtually untapped by the established league: small colleges and predominantly black colleges. Two of the eight coaches of the Original Eight AFL franchises, Hank Stram (Texans/Chiefs) and Sid Gillman (Chargers) eventually were inducted to the Hall of Fame. Led by Oakland Raiders owner and AFL commissioner Al Davis, the AFL established a "war chest" to entice top talent with higher pay than they got from the NFL. Former Green Bay Packers quarterback Babe Parilli became a star for the Boston Patriots during the early years of the AFL, and University of Alabama passer Joe Namath rejected the NFL to play for the New York Jets. Namath became the face of the league as it reached its height of popularity in the mid-1960s. Davis's methods worked,