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University of Wisconsin football team, 1903
key matchups and rivalries to a national audience for the first time.
New formations and play sets continued to be developed. Emory Bellard, an assistant coach under Darrell Royal at the University of Texas, developed a three-back option style offense known as the wishbone. The wishbone is a run-heavy offense that depends on the quarterback making last second decisions on when and to whom to hand or pitch the ball to. Royal went on to teach the offense to other coaches, including Bear Bryant at Alabama, Chuck Fairbanks at Oklahoma and Pepper Rodgers at UCLA; who all adapted and developed it to their own tastes. The strategic opposite of the wishbone is the spread offense, developed by professional and college coaches throughout the 1960s and 1970s. Though some schools play a run-based version of the spread, its most common use is as a passing offense designed to "spread" the field both horizontally and vertically. Some teams have managed to adapt with the times to keep winning consistently. In the rankings of the most victorious programs, Michigan, Texas, and Notre Dame are ranked 1, 2, and 3 as judged by both total wins and winning percentage.
In 1940, there were only five bowl games (Rose, Orange, Sugar, Sun, and Cotton). By 1950, three more had joined that number and in 1970, there were still only eight major college bowl games. The number grew to eleven in 1976. At the birth of cable television and cable sports networks like ESPN, there were fifteen bowls in 1980. With more national venues and increased available revenue,
the bowls saw an explosive growth throughout the 1980s and 1990s. In the thirty years from 1950 to 1980, seven bowl games were added to the schedule. From 1980 to 2008, an additional 19 bowl games were added to the schedule. Some have criticized this growth, claiming that the increased number of games has diluted the significance of playing in a bowl game. Yet others have countered that the increased number of games has increased exposure and revenue for a greater number of schools, and see it as a positive development.
With the growth of bowl games, it became difficult to determine a national champion in a fair and equitable manner. As conferences became contractually bound to certain bowl games (a situation known as a tie-in), match-ups that guaranteed a consensus national champion became increasingly rare. In 1992, seven