Business Marketing Magazine Summer 2017 Summer2017 - Page 39

characters). Avoid looking like an advertise- ment, spamming your product or services here. Create a description that is intriguing yet informative. Give your readers a rea- son to pick your website over the others. If you want to improve your click through rate with the search engines, focus on the information that you put in the description. It is the information that Google customers see. This should be enough to get the attention of Google and the other search engines. If you think you are ready to go one step further, consider schema.org and try add- ing some schemas to your content. Maybe you are ready for some Twitter Cards and knowledge graph cards. Google will still see you if you stick to the basics and follow the rules. When you are ready to go the next level, hire an SEO company, give us a look at Business Directory More Leads More Traffic www.darktwin-marketing.com 435-554-8352 Free Listing www.businessmarketingmag.com