Business Marketing Magazine Summer 2017 Summer2017 | Page 38

1.
Page content
The information on your web page tells
your readers and the search engines what
information is contained within. If a sub-
ject is important to your page, it should be
clear in the content (text, images, video)
that the readers are seeing. It only makes
sense that Google is going to look there
first for information.
2.
Meta Tags
Meta Title and descriptions are placed in
the headers of your pages specifically for
search engines.
Title Tags – Every web-page has a title, it is
that title at the top of your browser. Your
title tag is one of the most important SEO
tools that you have. You can either be pro-
active and determine the content or allow
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the browser to determine it for you. When
you don’t take a stand here, you may find
your indexed under information that you
don’t want.
Some common mistakes that are found
with title tags start when companies don’t
determine the content that they want. This
causes two types of concerns. First is being
indexed with the search engines that don’t
have relevance and the second is having
the same title tag on every single page. Be
proactive and creative here. Set your title
tags.
Description