Business Marketing Magazine Summer 2017 Summer2017 - Page 38

1. Page content The information on your web page tells your readers and the search engines what information is contained within. If a sub- ject is important to your page, it should be clear in the content (text, images, video) that the readers are seeing. It only makes sense that Google is going to look there first for information. 2. Meta Tags Meta Title and descriptions are placed in the headers of your pages specifically for search engines. Title Tags – Every web-page has a title, it is that title at the top of your browser. Your title tag is one of the most important SEO tools that you have. You can either be pro- active and determine the content or allow 38 the browser to determine it for you. When you don’t take a stand here, you may find your indexed under information that you don’t want. Some common mistakes that are found with title tags start when companies don’t determine the content that they want. This causes two types of concerns. First is being indexed with the search engines that don’t have relevance and the second is having the same title tag on every single page. Be proactive and creative here. Set your title tags. Description