Business Marketing Magazine Summer 2017 Summer2017 - Page 36

From the desk of Google Descriptions Titles Snippets The last two months have brought some very interesting changes to the SEO world. For those who understand the back rooms of indexing and SEO, you should know that Google will do whatever it takes to provide relevant and high-quality results to its cus- tomers. In a post on June 2, 2017, Google warned everyone to take time to consider their own Titles and Snippets (Descriptions), consider how they are structured on the pages of their website. Why is this so im- portant and what does this mean. What happened to DMOZ? On March 17, 2017 DMOZ, an open direc- tory project shut its doors for good. Pre- viously Google had used these listings for 36 www.businessmarketingmag.com