Business Marketing Magazine Summer 2017 Summer2017 - Page 34

interesting. Now, many of you just said, “Who would want to hear my story?” I do! And so does your family, and your custom- ers, and people you haven’t even met or haven’t even been born yet. My clients have emotions that are driving them to act and get the stories recorded. I know that if I spend time to truly listen to them and understand their emotions, our relationships expand in scope and quantity. You can do the same with your clients. You just have to listen to them. 34 Bio: Lori Farkas Gillespie is the owner of Red Artichoke Stories. After a spend- ing most of her career in the financial industry, she started Red Artichoke to help families capture their stories. A graduate of the University of Wiscon- sin, Lori lives in Sugar House, is mar- ried, and has two boys that constantly provide the stories of her lifetime. She can be found at: