Business Marketing Magazine Summer 2017 Summer2017 - Page 33

do you wish you could ask them? I can think of thousands of questions that I would love to ask my grandparents but never got the chance. Both my mom’s mother and father served in WWII. My grandfather stormed the beach at Normandy and was wounded, and my grand- mother served as a WAC. I never thought to ask my grandparents about those experiences during their lifetimes, and it’s not because I didn’t care—it was because I was young when they died. I’m sad that I will never know that history and learn how it shaped my family. Oh, I have put pieces together from my mom and her siblings, and military records tell me some things, but to have a first-hand account of those experiences would be priceless. To have their words and pictures in a book that I could share with my kids and grandkids, and they with theirs, would add heart and soul to my family tree. It’s important to know what is causing your client’s emotion, truly listen, and then solve their problem. Spending the time to learn what is important to them and understanding what their expectations for the experience will solidify your relationship. I spend time with my clients before we start working together so I can help them figure out what they want from the experience. They need to feel comfortab le with me so they can get the most out of their storytelling and leave the legacy they want. Everyone has a story, and everyone’s story is