Business Marketing Magazine Summer 2017 Summer2017 | Page 12

Facebook for marketing Carousel Advertising
distinct voice-overs , but be careful , many users are viewing Facebook in places and situations that may not be suited to videos playing without their permission .
The second video could be a quick overview of a specific feature of your product / service . By the time they have reached your second video , chances are your readers have already viewed a portion of your carousel ad is , and how we can use it to our benefit . In this section , we should discuss carousel ads not only as a part of our canvas ad , but independently . If you haven ’ t used a carousel ad yet , you can get a small idea how functional they can be .
Carousel ads are a series of images that run consecutively one after the other . Each image can have its own call to action button that links to a unique product or function . I love uploaded material , from either your panoramic images or your carousel series . Consequently , putting some material into a teaser video is a great way to promote these features in a fun and interactive way .

Facebook for marketing Carousel Advertising

Let ’ s take a second and break down what a

12 www . businessmarketingmag . com that fact that with one simple ad , I can promote multiple products , or one product with multiple options . This is perfect for improving your ROI , and like canvas ads , you can manipulate your carousel ads to target your organic traffic as well .

Carousel ads are limited to 5 separate images with a logo at the end . The logo isn ’ t optional - it ’ s taken from your Facebook profile . Think of it as the free promotional push at the very