Business Marketing Magazine Summer 2017 Summer2017 - Page 11

with canvas ads, let talk about the biggest bonus that canvas has to offer. Because everything inside of your canvas ad is actu- ally hosted on Facebook, it is quick to load and seamless to use. No more wait times for pages to download! If you have a web- page that you want to promote there are a few things to consider. This is a mobile ad so the page that you direct your customers to MUST be responsive or mobile ready. Once you send the reader to your website, instant download times do not apply. Treat your canvas ad as a landing page, with great links to promote products and ser- vices…but once you have their attention, don’t try and overload your actual landing page with images, video, or other compo- nents that may take longer to download. Nothing is more frustrating that having a seamless interaction that turns into the download abyss. What does the ‘art’ on our canvas do? Let’s go over each of the components of a canvas ad, so we understand what we can do with it. It might also help you to under- stand what standard user friendly practices you should use to get the most out of your promotion. Promote your video on your canvas Facebook Canvas Ads host movies and more. It hasn’t been long since Face- book released video advertisements. Hosting directly on Facebook makes your videos easier to access by your social media follow- ers. Facebook allows for two minutes of video on your can- vas, but we suggest that to make the most of your customers’ experience, break this two minutes into four 30-second videos. Then surround each of those video teasers with a combination of panoramic images and canvas ads. Most visitors prefer short attention-grabbing vid- eos that express an idea, make them gig- gle, and move the more interested toward a more specific web location. If you don’t catch their attention in the first 30 sec- onds, the chances of keeping it decreases with each additional second. Your first video can catch attention with