Business Marketing Magazine Summer 2017 Summer2017 | Page 10

The Art of
Marketing
Facebook
Canvas Ads
H
ave you ever observed the amount
of time you spend on Facebook?
Noticed all that you do while just
“hanging out…”? And how much of that
time you spend on mobile devices? There
are 989 million Facebook users visiting
from mobile phones and tablets. This has
opened up a great opportunity for busi-
nesses to create fun and interesting pro-
motions to catch the eye of prospective
clients who spend their viewing time on
their phones.
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In the recent past, Facebook Ads released
video advertising, carousel ads, and image
ads, that through a call-to-action button
can link to web pages that promote prod-
ucts and services. Social Media is one of
the top modes of marketing today, with
advertising dollars being redirected to
mobile marketing dramatically. Facebook
is moving forward with incredible forms
of advertisements, to cash in on those
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dollars. The most recent promotional tool
available through Facebook is the “Canvas
Ad”. If you haven’t tried this yet, it can be
confusing and a bit intimidating. But it is
completely worth the time it takes for the
learning curve. To take the scare out of
canvas ads, we are going to walk through
them one step at a time until your business
becomes a piece of art.
Let’s start with the basics of what a canvas
ad is, and what makes it so important to
us. Canvas ads are full-page, mobile-in-
teractive advertisements, that act like
traditional landing pages. Since they only
show up on mobile devices, they reach the
mobile generation. One of the little known
tricks with canvas ads is the ability to not
only reach a paid audience, but with a few
extra steps, you can make them viewable
by your organic traffic as well.
Before we start defining what we can do