Business Marketing Magazine Summer 2017 January 2016 Creating Clear Businesses | Page 28
• What is stopping me, or what might stop
me from obtaining my goal? What obstacles
do I face? For example: Funds: I will need to
create a crowd funding program to obtain
the funds needed to build a prototype of my
product idea. My motivation: I enjoy my free
time with my family and I hate to think of
spending so much time away from them.
• What can I personally do to overcome /
bypass each obstacle? For example: Crowd
funding: I will locate a qualified crowd funding professional to help get my campaign
started. My motivation: This is a family goal
which we will work on together so we don’t
have to be apart all the time. My family will
help me maintain my motivation and will also
help me do the office and computer work.
• What resources will I require to overcome
these obstacles and achieve my goals? For
example: My family, friends and supporters
will have to help me get the crowd funding
program started by donating to it themselves
and spreading the word to everyone they
know on social media. My wife, daughter and
I will have to coordinate our schedules so we
can work together at least one night each
week.
Reasons Goals Fail
There are several reasons why entrepreneurs fail to achieve their goals, or do not
perform according to expectations. If you, or
someone you know is not performing well,
it is probably the result of not knowing how
to do some aspect of the job, not wanting
to do the job (or pay the price), or of being
blocked by some obstacle that is sufficiently
large that you do not have a chance to do it,
or a combination of the three. Note: you may
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notice certain redundancies in the questions
below, in terms of those you have previously
answered. Answering those questions from
this new perspective is often helpful in analyzing performance issues involved in failure
to achieve your desired results.
• How To: The learning curve for most entrepreneurs is often huge. This is why so many
choose to begin in an area where they already possess some level of expertise. As a
result, one of the most common reasons for
failure to achieve a goal is lack of required
knowledge. You may not have H