Business Marketing Magazine Summer 2017 January 2016 Creating Clear Businesses | Page 14

Guest Writer
Lyn Fisher

T

he month of February is a great time
to touch base with clients, co-workers,
affiliates and others who have contributed to your success to let them know you
appreciate them. After all, where would you
be without the people who have contributed to your success. Your clients, in turn, will
be thinking about the gifts they will give to
the people they love.

February is right around the corner and immediately images of red and white hearts
come to mind. As a child most of us can remember scribbling messages on a “Roses
are red, violets are blue…” valentine and
picking the prettiest one for that very special person.
As we entered our teens, the paper valentines were replaced with small boxes of
chocolates in a red heart-shaped box, and
the boxes grew larger as our allowance was
increased. We did this to tell friends and
family members that we loved them on
VALENTINE’S DAY.

Following is a letter you can send to your
clients, along with a link to download an
8-page Legacy Letters for Valentine’s Day
booklet. If you like, you can replace the personal message at the bottom of your letter
with your own. Your clients will appreciate
the gift and the fact that you remembered Older now, we still search for the right gifts
them on this special day.
to bestow on the special people in our lives
on that special day. However, the best heart-

The Month o
f
Client
Appreciation
13

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