Business Marketing Magazine Summer 2017 January 2016 Creating Clear Businesses | Page 12

and will never be, enough for success
(in business, family, character) in the
long term. Talent alone can lead to entitlement, fragility, and quick-fixes.
But when it is synergized with tenacity
– watch out! Records will be set. Lives
will be changed.
The clear applications to selling are:

a Do not waste your emotional ener-

gy on jealousy of others you perceive
as more “talented.” They will either
give up when the going gets tough,
or they have paid the price and synergized their talent with tenacity, in
which case they deserve the success
they create.

a

Take stock of your talents, whatever they may be, and use them to
your advantage. You don’t need to be
excellent at every aspect of your career – but a true powerful development of a few key elements will bring
excellence and satisfaction.

a

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ples longer and harder, you will come
out on top. “Many of life’s failures are
people who did not realize how close
they were to success when they gave
up.”
Thomas A. Edison

Again from Bob Proctor, on persistence,
a tenacity synonym:

Napoleon Hill devoted an entire chapter
in Think and Grow Rich to persistence.
In that chapter he said, “There may
be no heroic connotation to the word
persistence, but the character is to the
quality of man what carbon is to steel.”
Hill also pointed out in another part of
the same chapter, that the only thing
which separated Thomas Edison or
Henry Ford from the rest of the people
in the world was persistence. For both
of these great men had an image and
they would not let anyone or anything
dissuade them—they were persistent.
One illuminated the world, the other
put the world on wheels. Both were, of
course, richly rewarded.

Stemming from #2, determine
which talents or skills you desire to
have, those which you feel would Prove all things; HOLD FAST that which
make the biggest difference in get- is good. (1 Thessalonians 5:21) Be tenating you from where you are NOW to cious!
where you want to BE. Stubbornly resolve to either develop those talents
(or even make up for them) through
sheer tenacity!
a When the going gets tough – rejoice! Because you now know, if you
are tougher, hold onto your princiwww.businessmarketingmag.com