Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 36

even you) constantly grow and change – and so do their needs. If you want your relationship with a customer (or anyone else) to constantly improve, to grow deeper and stronger, you must continuously grow and work to improve the (hopefully) already strong relationship. Whether customer, employee, spouse, child, or friend, every- one needs to be courted and every relationship begins to die when the courtship ends. For too 37 www.businessmarketingmag.com many entrepreneurs, this occurs after the first few purchases of a customer or shortly after a new employee reports to work. Constantly and consistently court your customers and you will build life-long, profitable relationships. After all, everyone knows that it costs at least ten times as much to attract a new customer as it does to hold on to an existing one. For questions or more information on coaching services, or to receive a longer article on the subject of courting and your business, you can contact Dr. Gretz at [email protected].”