Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 36
even you) constantly grow and change –
and so do their needs. If you want your
relationship with a customer (or anyone
else) to constantly improve, to
grow deeper and stronger, you must continuously grow and work to improve the
(hopefully) already strong relationship.
Whether customer, employee, spouse,
child, or friend, every-
one needs to be
courted and every relationship begins
to die when the courtship ends. For too
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many entrepreneurs, this occurs after the
first few purchases of a customer or shortly after a new employee reports to work.
Constantly and consistently court your
customers and you will build life-long,
profitable relationships. After all, everyone
knows that it costs at least ten times as
much to attract a new customer as it does
to hold on to an existing one.
For questions or more information on
coaching services, or to receive a longer
article on the subject of courting and your
business, you can contact Dr. Gretz at
[email protected].”