Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 27

T

he internet is full of business advice,
marketing secrets and tips that are said
to make your business operate perfectly
and bring a high return on your investments.
But, in my years of experience as a business
coach, I’ve come to realize there is just one
thing you need to know to succeed in business.
The Success Secret you Need
So what is this success secret you can’t miss?
Put simply, it’s that as you build value, your
profit will automatically increase.
Let me back up. Whenever you buy anything, from something at the grocery store
to an electronic appliance or even a car or
house, you are doing so because you believe
the value of the item is worth the expense.
You know that the money you spend will be
worth it because the purchase has features
you want and will fill some need.
It’s absolutely essential that you understand
this formula if you want to grow your business. Understanding that more value brings
more profit, and how that concept applies to
your business, is one of best things you can
do for your business.
This formula has worked for me. As I’ve built
passive income through real estate and as I
have become a successful network marketer,
I have grown my businesses by adding value
to my products and services, and the income
has naturally followed.
I know the growth in my network marketing
team is a direct result of adding more value through consistent business training and
coaching. My customer base is huge and it
continues to bring in monthly income be-

cause of the automated monthly ordering
system and to give extra value, I make sure
to stay in touch with them on a regular basis.
Keeping you ‘top of mind’ is the key.
As for my real estate division, I take care of
my rental properties so much so, that my
tenants are more than happy to treat it like
their own home. This is rare in the real estate
investing world and I’m proud to say my great
tenants never want to leave.
How to Put the Secret into Action
It is one thing to understand that as people
see your products and business as worth the
cost, your income will increase. Finding ways
to apply this success secret and make it work
for your business is another.
Define the Value you Offer your Market
First, define the value you offer to your market. Notice that I specified “the value you
offer your market.” Not the value you think
your products bring. The value the people
you are selling to think they bring. It’s important that the values and benefits you promote
are the ones that are important to your market.
Some of these values may be obvious, but
others may require some digging and brainstorming to uncover. Clearly describe exactly
what your business can do for its customers.
These could be as simple as the perks and
features of your products or as abstract as
giving your customers peace of mind, entertainment or a chance to make their lives a
little easier.
Communicate the Value to your Market