Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 25
Note from the Editor:
I’m in the enviable position of being editor
of this magazine, the interviewer and writer of this article, I am helping promote the
www.YourLegacyYourLife.com website, and
have a slight business interest in the product being discussed.
Even more importantly, this interview is an
excellent marketing and motivational case
study to which you can relate.
I am very interested in your feedback.
What Will Your Legacy Be?
Steven Drozdeck
Consider how you can use legacy writing to
help yourself – personally and in your business.
As a business owner/entrepreneur you undoubtedly have life, health, and key-man insurance. Why? So the business continues in
the event of something unforeseen.
What type of insurance do you have for the
legacy you leave behind? There are two
types of legacy I’m speaking about here:
1. The personal legacy presented in the video
2. The business legacy of goodwill and continuity that you and your employees give to
your customers
The legacy you leave for your family is really
the memories and lessons you leave behind.
It’s the impact that you’ve made on their
lives, especially in the form of thoughts, lessons, and attitudes. You’ve been impacting
the thought processes of others for as long
as you’ve been alive. This became especially true as you grew older and became an influencer in the form of spouse and parent.
The legacy of your business includes your
every current business behavior as well as
your reputation. Both you and your employees are part of this. It’s essential to your
community standing and the effectiveness
of your marketing efforts.
In my interview with Lynda Fisher about
using her book and website to identify and
communicate a personal legacy for family, I
also gathered some good ideas for business
marketing.
Here’s an audio of the interview. It’s 28 minutes long and covers a number of concepts,
including:
• How and why the book was created.
(You’ll probably relate to her experience in
your own family…I know I did.)
• Ideas for creating legacy love letters in
case you’re unexpectedly out of the picture.
(These letters will be cherished for years to
come.)
• How to promote your business by sponsoring Legacy Leader Circles.
• Effectively teaching employees and the
public what you stand for.
• …and much more…
Take notes as you listen, for these and other
ideas can surely be applied in your life toward many efforts, including marketing and
business development.