Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 22

forget to submit the sitemap link to
Google using your Google webmaster
tools.

Step 9: Use All Your Google Tools
Google is not your enemy. Without
Google your website would never be
found by anyone outside of your personal inner circle.

Use your Google tools! There are also
many other tools that you or your webmaster should be using.
Let’s take a minute to talk about the
tools Google give us that can be considered either for business use or for personal use. A perfect example is Gmail. If
you are currently using a gmail as your
business email, my first suggestion is
to stop. It just doesn’t look very professional to list gmail as your email. Your
website host should offer you an email
account that matches your website. If
you don’t have this service, it’s time to
find a new host. Remember here that
you get what you pay for.
We have already discussed a great use
for Google Adwords, that doesn’t involve running ads, but without the tool,
you are doing your SEO in the dark.
You should already have a Google Analytics account. This is not only the basis
for tracking all Google SEO, but with
your analytics account, you can connect
to many other social media sites, that
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helps you determine how your marketing is helping your web traffic.
Google webmaster tools, might seem a
bit intimidating, but with this tool you
can easily check your sitemap.

Step 10: Mobilegeddon

In 2015 Google announced it would give
precedence to mobile-friendly websites.
50% of all web searches are done from
mobile devices (tablets/smart phones).
If your website isn’t responsive to mobile view then your website won’t be
boosted to the top of Google.
Technology is not going away. If you
don’t keep up with it then you will get
left behind.
That’s it for the Top 10!
Hungry for more? Click the link to learn
how your Domain Name sets the tone
for your SEO:
http://bit.ly/businessurlsuccess
You can also download my “Do it Yourself Checklist” for free, or purchase my
new “2016 Do it Yourself SEO Guide”
where you will find a more complete list
to get your website to the top of Google.