Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 19

All

you have to do is open your
email - notice how often you
are spammed by heaps of companies
that want to scare you into thinking
‘your website is doomed’; or saying that
‘you will never see the top of Google
without their expert help’.
If you sort through the threats and
promises of gold, you can actually see
that SEO isn’t really that scary. And
even though you probably can’t master
all of the SEO tricks on your own, if you
understand some basic terms and rules,
SEO is not the scary beast the spammers want you to think it is.
Here is your 2016 SEO Guide in 10 easy
steps:

the theme for everything else you do.
You should find ten different keywords.
You will actually make these more specific as you go along, but if you have ten
different words you can at least let Google know what your site is all about.
That’s a great start!

Step 2: Your Powerful Title Tag

G

oogle is just like you and I, it reads
websites from top to bottom and
one of the first tags it reads is the title
tag. Each page should have its very own
title tag, using one of the keywords in a
short description that explains the page.
Google has a new rule that will penalize
you for duplicate content, which also
applies to your title tag and any other
Step 1: Know Your Keywords
tags that you put on your pages. Make
ne of the biggest mistakes people
sure your tags/descriptions are unique,
make is not researching and know- and make sure you are using the keying the power of their keywords. Google word or phrase that best fits each page.
has given you a simple tool that you
probably didn’t even know was readily
Step 3: Description & Keyword
available to you. Your Google Adwords
Meta Tags
tool has a link to a keyword planner.
ou will find these two meta tags in
Basically, you want to find the keywords
the top of your code. (This informafor your business that have high traffic
tion is not visible to the users. If someand low competition. Once you look up
one else designed and developed your
a word you will notice suggestions of
website, this is a tag they will probably
other words or phrases that are related.
need to change for you.) Note: this is
Make sure you read through them beone of the most important tags you will
cause you may find some you would not
send to Google for indexing. There are,
have thought of otherwise.
of course, more advanced SEO techniques, but this is a huge DIY step in the
This is Step 1 for a very specific reason.
right direction.
The words you select are going to set

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Y